Market Research
Product Positioning
About The Project
At Secrid, I conducted market research to support strategic product positioning, ranging from design studies inspired by the automotive industry to in-depth research for potential sub-brands. I also managed and improved survey reports to deepen understanding of user preferences and wallet usage.
Achievements
Enabled more informed product decisions by delivering targeted research that clarified market segments, user needs, and brand opportunities.
Links
thomasbinda@gmail.com
+31 6 81462128
