Portfolio
Thomas Binda
Summary
I am a strategic-minded Industrial Design Engineer specialising in product strategy and innovation management. Through my master's in Industrial Design Engineering and professional experiences at pioneering tech startups, I have developed a structured yet adaptable approach to transforming complex challenges into clear product solutions. My strength lies in bridging visionary ideas with practical execution. I consistently align user needs, technical feasibility, and business objectives.
I thrive in collaborative environments, working closely with multidisciplinary teams including engineers, designers, and stakeholders. My goal is to ensure designs move seamlessly from exploration to market-ready products. With a passion for aviation technology and VTOL UAVs, my work emphasises clarity, precision, and purposeful innovation. I guide products from initial concept to successful implementation.
Driven by a passion for turning ideas into actionable strategies, I explore emerging technologies and markets. Whether developing drone solutions or crafting structured frameworks for product decisions, I deliver clear outcomes that bridge vision with reality.
Work Experience
Product Strategist
2024 - 2025
Master Graduation Project - Avy Drones
At Avy, I developed a structured market exploration tool to evaluate new opportunities for innovative VTOL UAV applications, primarily in offshore logistics. I collaborated with engineers, designers, and external stakeholders to ensure market fit, technical feasibility, and strategic alignment, guiding product concepts from initial exploration toward actionable implementation.
— Developed and applied a market exploration tool to assess opportunities for VTOL UAVs, focusing on offshore logistics and stakeholder requirements
— Designed and built a custom soft-shell transport case for the Avy drone
— Led the concept and execution of Avy’s exhibition stand at Xponential Düsseldorf, including visual storytelling and product presentation
— Directed the Avy drone photoshoot, overseeing visual style and brand alignment
— Worked with engineering, marketing, and leadership to align product direction with market insights and feasibility
— Communicated findings and strategic recommendations to support product decisions
Product Positioning
2021 - present
Secrid
At Secrid, I started by developing a more sustainable wallet concept for my bachelor’s graduation project. I then joined the Product Positioning team, where I conducted market research, improved the design workflow by creating a render tool, and contributed to the design of the new Cardprotector profile.
— Developed a sustainable wallet concept as part of a bachelor’s graduation project
— Conducted market research to support product positioning and portfolio decisions
— Joined the Product Positioning team to align design with brand and market insights
— Designed a new Cardprotector profile, balancing aesthetics with functional improvements
— Created a custom render tool to streamline the design and review process
— Collaborated with designers and engineers to translate concepts into manufacturable products
new Business Developer
2020
Dopple
At Dopple, I explored new business opportunities for in-ear wireless headphones during my bachelor. I focused on the niche of construction workers, aiming to improve safety, communication, and prevent hearing loss. My work led to the development of a system combining custom earphones and a supporting app, which is now available on the market.
— Conducted user research to understand the needs of construction workers in high-noise environments
— Identified a niche market opportunity focused on safety, communication, and hearing protection
— Designed a UX concept including custom earphones, a mobile app, and a backend system
— Created wireframes and user flows to guide the app's structure and functionality
— Developed and tested interactive prototypes to validate key features and user interactions
— Collaborated with engineers and stakeholders to ensure feasibility and market fit
Skills & Tools
User & Market Research
Usability Testing & Validation
Concept Development
Workflow Optimisation
Interaction & Product Design
Cross-functional Collaboration
Responsive & Visual Design
Figma
Framer
Photoshop
Illustrator
Substance 3D
SolidWorks
Midjourney
Airtable
Sphera (LCA)
Languages
English
Dutch
German
Education & Certificates
University of Twente
Master Industrial Design Engineering - 2025
Specialisation: Management of Product Development
Hanze University of Applied Sciences Groningen
Bachelor Industrial Design Engineering - 2022
Lean Six Sigma LSSA - Green belt
March 2023
